- Geneva is a city located in Switzerland. It is the capital of the canton of Geneva and is situated at the southwestern tip of Lake Geneva, also known as Lac Léman. Geneva is known for being a global city, hosting several international organizations, including the United Nations and the International Red Cross. It is also recognized for its role as a diplomatic hub and its historic role in the Protestant Reformation. Geneva is renowned for its high quality of life, beautiful scenery, and diverse cultural offerings. The city is known for its watchmaking industry, luxury goods, and banking sector.