- Franca is a city located in the state of São Paulo, Brazil. It is the fourth largest city in the state and has a population of approximately 355,000 people. Franca is known for its shoe industry and is often referred to as the "Capital of Brazilian Footwear." The city has a strong agricultural sector, particularly in coffee production. Franca also has several universities and is considered a major educational center in the region. The city has a rich cultural heritage, with numerous museums, theaters, and cultural events throughout the year.