- A DBA airline, also known as a direct buyer airline, is a type of airline that purchases travel services directly from a supplier or airline ticket wholesaler. These airlines typically do not rely on traditional distribution channels, such as Global Distribution Systems (GDS), and instead negotiate their own contracts with suppliers to secure better deals and pricing.
- By operating as a DBA airline, companies can potentially offer lower fares to customers, as they eliminate the middleman and associated distribution costs. This business model allows airlines to have more control over their inventory, pricing, and marketing strategies.
- DBA airlines can vary in size and scope, from small niche carriers to large global airlines. Some examples of DBA airlines include JetBlue Airways, Southwest Airlines, and Ryanair. These airlines have built their business models around direct purchasing and selling to customers, bypassing traditional distribution channels.